Technologies of pre-election hype in the campaigns of candidates for the post of mayor of Moscow

The article analyzes the technologies of pre-election hype used during the campaigns of candidates for the post of mayor of Moscow, held in 2023. As a result of the consideration of specific cases of the use of topics and events causing media hype, a conclusion is made about the adaptation of the campaigns of opposition candidates to the conduct of elections in the conditions of showization. Separately, the paper notes a stylistic contrast of the campaign of the leader of the election race.