Legal profession between tradition and ideology of the market

Purpose: Analysis of tendencies of development of the legal profession, the relevance of the principles of organization and activity of advocacy, the ratio of the traditions of the legal profession with the requirements of the legal services market. Methodology: The author applied formal logical, historical legal, comparative legal and sociological methods. Results: The transformation of the legal profession and it’s values in modern conditions, the impact of the legal services market on the development of the legal profession are considered. The author insists that the fundamental basis of the legal profession are evidence of its non-commercial character. Special requirements to the practice of law provide the best option for legal assistance. Market demands set the standards for the quality of legal assistance, but not the principles of advocacy. Novelty/originality/value: Article has the high scientific value and the practical importance for development of the legal profession and preservation of traditions of the Bar