Affiliate-marketing in the implementation of the marketing strategy of a modern grocery business

With the rapid development of digital technologies and the constant change in consumer preferences, it is becoming increasingly important for businesses to adapt their marketing strategies. In this regard, affiliate marketing comes to the fore as one of the key tools that promote a customer-oriented approach. It not only helps companies improve customer interaction, but also significantly increases the competitiveness of their products and services in the market. The article examines successful examples of the application of affiliate marketing in various segments of the product market, emphasizing the variety of its constantly developing tools. Using social networks, blogs and specialized platforms to promote products has become a common practice. The authors focus on the prospects of affiliate marketing, linking them with the development of artificial intelligence and virtual and augmented reality technologies. Modern innovations play a significant role in the formation of an effective partner ecosystem, which, in turn, transforms ideas about business growth methods and opens up new horizons for its development. As a result, companies can not only increase their profits, but also create more stable relationships with customers.