Acmeological analysis of criteria and factors of efficiency of professional self-realization of an individual entrepreneur

The article undertakes an acmeological analysis of the criteria and factors of the effectiveness of professional self-realization of an individual entrepreneur in modern Russian society. The authors conclude that the key factors of successful entrepreneurial activity are: the degree of originality, relevance and thoughtfulness of the initial entrepreneurial idea, the size of the start-up capital, the success and speed of registration and licensing of an individual enterprise, the solution of all formal organizational issues, as well as the success of advertising, professionalism in organizing and conducting promotions and campaigns.