Actualization of models of marketing strategies in the formation of the architectural and spatial environment of cities

The article discusses the peculiarities of marketing strategies in the formation of the architectural and spatial environment of cities. The relevance of this topic is associated with the evolving of market relations in the field of architecture and urban planning, as well as with the development and implementation of the spatial development strategy of Russia and the priority federal project “Formation of a Comfortable Urban Environment”. Today, marketing strategies play important role in the formation of urban environment. The architectural and urban interpretation of the concept is given. The following concepts are considered in the article: strategy, strategic marketing, marketing strategy, strategic planning. The types of marketing strategies and their importance in the field of architectural and urban construction activities are considered. The distinctive characteristics of marketing strategies in the context of formation of architectural and spatial environment are noted. The conclusions about the need for the use of marketing strategies in the elaboration of urban development strategies are presented. The main advantages of the use of marketing strategies in the formation of a comfortable environment are established. The experience of using marketing strategies to create architectural and spatial environment is considered. An example of a city that is designed taking into account the use of marketing tools is given. It is noted that specialists working in the field of creating architectural and spatial environment should take part in the elaboration of urban development strategies.