Current trends in the organization of the distribution of alcoholic beverages

The article examines the impact of the digital transformation of the economy and the consequences of the COVID-19 pandemic on the organization of the distribution of alcoholic beverages in the conditions of digitalization. Attention is drawn to the problem of the turnover of the "shadow" market of alcoholic beverages, and measures are proposed to solve this problem in accordance with international experience. The possibilities of online sales of alcoholic beverages are considered.