Topical issues of promoting the region based on internet marketing on the example of Krasnodar krai

The article deals with problematic issues of marketing territories on the Internet, including goals and groups of development strategies, studied such Internet platforms as the website of the Administration of the Krasnodar Territory and the Tourist Portal of the Krasnodar Territory, their structure and functional significance for visitors. Based on the data obtained, practical recommendations were given to improve the Internet marketing of the Krasnodar Territory, in particular the development of the tourism industry, as well as conclusions were drawn and the results of the study were summarized.