The analysis of argumentative schemes (topoi) in political discourse

The article accounts for the semantic features of the political immigration discourse on the eve of the referendum on the UK membership in the EU in 2016. The author reveals and analyzes the argumentation strategy that forms the discourse of immigration and illustrates its use on specific examples. The relevance of such investigation is conditioned by the growing scientific interest toward phenomenology of political discourse and its various aspects. The analysis of publications helped to reveal the main argumentation schemes / topoi used by the newspaper for the argumentation of its position and validate the necessity for further research of the discourse on immigration. The need for further discourse analysis development aimed at the increase of the speech interaction effectiveness in the political sphere is substantiated. The study of topoi and the identification of their semantic indicators made it possible to identify characteristic features of the political discourse on immigration, as well as to determine the degree of political rhetoric’s effectiveness. Holistic understanding of the nature, causes and consequences of immigration requires a systematic analysis of all discursive strategies in a broad social context.