Business analysis as a tool for company growth

This research article examines the complex factors that determine the performance of a modern company operating in a turbulent macroeconomic environment. The study utilizes analytical procedures to identify key development trends and objectively assess its current state. The paper provides a comprehensive analysis of modern management tools and scientific and methodological foundations widely used in corporate practice. This in-depth analysis of the macrofactors and microeconomic processes influencing company operations is complemented by the development of practical proposals for optimizing business models and developing rational risk management strategies. Furthermore, constructive recommendations are offered for improving organizational and production mechanisms and streamlining decision-making, thereby facilitating the effective resolution of the company’s challenges. A significant focus is placed on the application of analytical methods to improve the accuracy of business process forecasting. The study is interdisciplinary in nature, integrating knowledge from economics, statistics, mathematics, and management theory, giving it broad theoretical and practical significance. Thus, the work is aimed at promoting qualitative transformations in the company’s corporate governance, applying best practices and principles for building a sustainable, adaptive, and effective management system that contributes to the successful development of the company in the modern world.