Analysis of price formation factors in modern conditions

The article discusses theoretical approaches to the formation of an enterprise's pricing policy, analyzes the process of calculating prices, reveals the importance of creating a unified pricing policy for a company. The article substantiates the relevance of modern approaches to pricing. The article examines the errors that arise in the process of pricing, which can lead to a decrease in the competitiveness of a company and a reduction in its market share. The article details the main pricing methods that can be used by modern businesses. The main attention is paid to the factors of the external and internal environment that influence the pricing process. The influence of state policy in the field of pricing and the psychology of buyers is revealed.