An analysis of the phenomenon of franchising and benefits of franchising agreement

The main objective of this article focused on reviewing the rapid growth and popularity of franchising and how it has become of utmost importance to entrepreneurs across the world today. Nowadays, franchising is now a lucrative form of organization business and a way to grow the business quickly both nationally and internationally especially for many retail and service businesses. Franchise systems provide franchisees with an opportunity to start their own business using an established powerful brand name, guaranteed market part with inexpensive marketing costs thus offering them a good chance to succeed as entrepreneurs.