Analysis and evaluation of the effectiveness of activities as a key factor in ensuring the sustainable economic situation of business entities in modern conditions

In modern conditions of the existence of the market, analysis and evaluation of the efficiency of production and economic activities of business entities is becoming increasingly important. This is due to the fact that today there is a lot of competition in the market, therefore, it is possible to ensure the competitiveness and existence of the enterprise in the long term by increasing the efficiency of production and economic activities. Since efficiency implies obtaining some advantages with the use of lower costs, it is characteristic of all areas of the enterprise's activities, all business activities can be characterized by economic efficiency, which determines the quantitative advantages of the final effects in a more practical way. Economic efficiency examines the absolute size of indicators: the economic use of production resources, the efficiency of business processes and the efficiency of products. Using some reserves and ways to improve the production, management, marketing and financial activities of the entity, the economic efficiency of the activity increases and many advantages over other enterprises are formed. The practical importance of improving the economic efficiency of an enterprise is manifested in the growth of profits, the expansion of sales markets for products, works or services and the strengthening of the position in the competitive market of business entities, as well as directly in the increase in the gross national product of the country. Increasing economic efficiency is the key to the successful operation of the enterprise in the long term. Therefore, it is important to analyze and evaluate the economic efficiency of economic entities at the enterprise in order to identify weaknesses and find ways to improve them. All this determines the relevance of the topic of the article.