The analysis of using technologies of strategic planning of companies on the competitive market

Автор: Shevchenko Dmitry

Журнал: Экономический журнал @economicarggu

Рубрика: Смотровая площадка

Статья в выпуске: 2 (26), 2012 года.

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The reader is offered a lecture by the leading marketing specialist in the RSUH. The author suggests that along with traditional planning the management of companies should make a better use of the conception of strategic planning based on the assessment of external environment impact.

Strategic planning of a company, strategic marketing planning, analysis of external environment, corporate, functional and instrumental levels of planning

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IDR: 14915068

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