Analysis of the effectiveness of marketing research at service enterprises

The article provides a systematic analysis of the economic efficiency of marketing research at the enterprises of the service sector of the Ferghana region of the Republic of Uzbekistan. Based on the conducted research, the author proves that the results of comparing the growth trends of the services market in the Ferghana region with the national level show that there is a tendency to reduce the gap between services provided per capita in the region, compared with the general level of the country. This situation justifies the positive dynamics of the services market in the region compared to the national average.