Effectiveness evaluation of the Private Label introduction in the wholesale distribution of health-care products
Автор: Kiryukhina Olga Vyacheslavovna, Solnyshkina Irina Viktorovna, Zaraykina Natalia Stanislavovna
Журнал: Теория и практика общественного развития @teoria-practica
Рубрика: Экономические науки
Статья в выпуске: 8, 2014 года.
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The article describes positive and negative sides of the Private Label system for various market entities. Basing on the example of the operating enterprise, the authors suggest a phased methodology of the Private Label introduction. The comparative evaluation of the company, applying this system, and the one without it is given.
Private label (собственная торговая марка), private label, supplier, customer, packing, product groups
Короткий адрес: https://sciup.org/14936892
IDR: 14936892
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