Analysis of the competitive environment on the example of a retail network "Magnet"

All firms and enterprises operating in a market economy are located in a competitive environment. If we consider the concept of competition in a broad sense, then we can say that this is a struggle for the buyer. The main point of the analysis of the competitive environment is the ability of the company to realize its competitive advantage in the market, which depends not only on direct competition, but also on other competitive forces.