Analysis of the competitive environment of the market of bakery enterprises of the Krasnodar territory by the method of evaluating the five forces of M. Porter

The article presents the results of the analysis of the competitive environment in the market of baking enterprises of Krasnodar Region. The factors of influence in a competitive environment were determined and analyzed, the competitiveness of an individual enterprise was analyzed using the Porter five-force assessment method. Recommendations for improving the competitive advantages of the enterprise in the current conditions in the studied market are offered.