Analysis of corporate messengers of Russian developers

Автор: Subbotina T.N.

Журнал: Экономика и бизнес: теория и практика @economyandbusiness

Статья в выпуске: 1-2 (95), 2023 года.

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The article provides an overview of Russian corporate messengers based on the results of 2022. The relevance of using Russian developments in business communications in 2022 is determined by the departure of foreign companies from the Russian market. The authors analyzed the main requirements on the part of business clients, concluded that the main request is to ensure information sovereignty. Based on Market data.CNews conducted a comparative analysis of the main Russian messengers according to four criteria: functionality, versatility, security, affordability, the leader of which is the Express messenger. As a result of the study, it was concluded that there is a situation in the Russian market characterized, on the one hand, by a large number of offers of corporate messengers from IT companies, on the other hand, by a shortage of solutions that meet all customer requirements.

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Corporate messengers, internal communications, digital technologies

Короткий адрес: https://sciup.org/170197447

IDR: 170197447   |   DOI: 10.24412/2411-0450-2023-1-2-107-111

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