The analysis of marketing activity and its study

According to the definition of F. According to Kotler, marketing research is nothing more than the collection, analysis and generalization of information about a specific group of people, their problems, as well as the possible reaction to the proposed solution .So what marketing research is, why it is necessary and how often it is necessary to conduct it - we will try to briefly comment on all these topical issues in this article. As an example, let's consider a set of research activities necessary to bring a new product to market. Formally, the marketing research process can be divided into four stages: initiation, development, production and testing of a prototype, and finally, industrial production and distribution of a new product.