Analysis of evaluation methods of digitalization in small and medium-sized enterprises

The dynamic development of digitalization poses the task for small and medium-sized enterprises (SMEs) to find suitable methods for analyzing and implementing digital processes. Concurrently, there are no standardized approaches for a comprehensive assessment of transformation. The aim of the study is to examine evaluation methods for digitalization in SMEs in the context of their applicability and to identify potential optimization opportunities. The methodological framework is based on a comparative analysis of existing evaluation models, systematically studying their indicators, priorities, and applicability. Traditional literature review, document analysis, synthesis, and analytical processing of the obtained data constitute the research methods employed. The results indicate that existing models offer various scalable and specialized approaches; however, they are often limited to specific application areas and do not encompass all aspects of digital transformation comprehensively. The findings of this research contribute to a better understanding of the suitability and limitations of current digitalization methods in SMEs and allow for the formulation of valuable recommendations for developing effective and application-oriented evaluation approaches.