Analysis of approaches to assessing the investment attractiveness of the organization

Currently, the development of financial institutions is observed in Russia, which, together with a gradual increase in the country’s influence on the world market, leads to an increase in the investment attractiveness of enterprises. The increase in investment attractiveness, in turn, allows the enterprise to attract additional funds, which can be used for various purposes, including the implementation of innovative projects. In modern scientific literature there are different approaches to the consideration of investment attractiveness of organizations, depending on the goals. In this regard, the study of this problem, consideration and analysis of various theoretical approaches, as well as the formation of methodological recommendations is an urgent task. This article describes the approaches to assessing the investment attractiveness of organizations. It also considers the methods of evaluating companies within the framework of these approaches. The analysis revealed the advantages and disadvantages of different approaches. It was confirmed that at the moment there is no single approach to assessing the investment attractiveness of enterprises, despite the high level of elaboration of calculation methods. Each of the methodologies can be used depending on the objectives of the study.