The analysis of challenges of Russian market development in modern conditions: marketing approach

Автор: Pisareva E.V.

Журнал: Общество: политика, экономика, право @society-pel

Рубрика: Экономика

Статья в выпуске: 3, 2016 года.

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The article analyses the challenges of the Russian market development in current conditions. The problem field has been investigated in the framework of the marketing approach. The author presents a structured set of challenges of the contemporary Russian market development and considers the role of timely and prompt marketing arrangements.

Russian market, marketing activities, marketing approach, consumer, model of consumer behaviour, set of challenges

Короткий адрес: https://sciup.org/14931798

IDR: 14931798

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