Analysis of the municipal marketing based on the consumer insurance services on the example of LLC "Insurance group "Asko"

Автор: Sinelnikova M.A.

Журнал: Экономика и социум @ekonomika-socium

Рубрика: Основной раздел

Статья в выпуске: 1-2 (32), 2017 года.

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Wondering how to eliminate previous mistakes, companies often resort to marketing research. The article introduces the study of one medium-sized insurance organizations, LLC "INSURANCE GROUP "ASKO". The paper proposed the reorganization of flaws. Based on these data, appropriate conclusions will be made.

Municipal marketing, marketing research, insurance company, consumer preference, market environment

Короткий адрес: https://sciup.org/140122129

IDR: 140122129

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