Analysis of the development of the regional market for road freight transportation in the conditions of the digital economy

A condition for the competitiveness and economic sustainability of regional enterprises and transport and logistics companies in the digital economy is the level of application of new progressive technologies. Thanks to the introduction of modern digital technologies, it is possible to maximize the acceleration of transport and logistics processes in the supply chain. The digitalization process in the field of road transport and logistics in Russian cities has its own distinctive features. The use of digital logistics and electronic document management increases the efficiency of cargo transportation, improves control over the operation of transport, and expands work with clients. This study provides an analytical overview of the main problems and prospects for the development of the market for transport services for the transportation of goods in the region. The activities of motor transport companies in the context of digitalization of the economy are considered, alternative options for the successful implementation of the strategic objectives of the digital economy are proposed.