An analysis of Donald Trump’s advertising campaign for the 2020 U.S. presidential election

This article analyzes the advertising campaign of D. Trump in the 2020 U.S. presidential election. The research methodology is based on the case-study method: commercials, which are a political product of D. Trump, are taken as a separate case. The result of the study is the identification of characteristic storylines in advertising, in particular the use of methods of "labeling", "bad name game", etc.