Analysis of the compliance of municipal programs with strategic alternatives for marketing territories (on the example of rural areas)

The subject of this scientific research is the use of territory marketing tools to improve the efficiency of sustainable territory management. The purpose of the work is to reveal the relationship between the implemented municipal programs and strategic alternatives for marketing territories. The article contains a statistical analysis of the relative socio-economic situation of the rural territory with the designation of problem areas. It is assumed that the solution to these problems could be territorial marketing. Municipal programs are studied in relation to the functions of territorial marketing. The conclusion is made about the lack of support by municipal programs for infrastructure marketing, image marketing and attractiveness.