Analysis of Alibaba's strategy and business model

Автор: Xieyuying

Журнал: Экономика и социум @ekonomika-socium

Рубрика: Основной раздел

Статья в выпуске: 6-1 (97), 2022 года.

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The article briefly analyzes Alibaba's strategy and business model, paying special attention to such aspects as the creation of a trading platform, attracting customers around the world, the creation of a comprehensive online trading search engine and the development of paid participants, and also outlines the history of Alibaba, which stood out among many e-commerce companies and became the world's leading B2B e-commerce.-a commercial company, and puts forward opinions on the direction of development of resource integration at the next stage.

Trading platform, global clients, online business mechanism, paid participants, resource integration

Короткий адрес: https://sciup.org/140298989

IDR: 140298989

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