Analysis of influence of psychology at the behavior of participants of financial markets

The author presents a theory of behavioral finance, virtually unknown in Russia, based on the fundamental monograph by H. Shefrina - one of the economists in the theory of the pioneers of behavioral finance, «Beyond Greed and Fear: Understanding Behavioral Finance and the Psychology of Investing». Consider the key concepts that are fundamental to the theory of behavioral finance, the conclusion about the possibility of its practical application in the Russian conditions.