Analysis of the internal and external environment of company "X"

Due to many factors disclosed in this article, the market of household goods and repairs is experiencing high growth rates. The company "X" is a major player in the market under consideration, representing one of the leading retailers with a large customer base. The study of the internal environment of the company "X" allowed us to characterize its place in the market and the range offered. The external analysis made it possible to identify direct and indirect competitors, and to assess their market condition.