IDEO on demand foreign market analysis

The article presents the result of the video services on demand market analysis abroad. The growing demand for streaming platform services has led to significant changes in the audiovisual content consumption in general, and especially in the television content consumption among young people. A significant share is takenby such types of content as online television and catch-up content (a technology that allows you to watch television programs via the Internet after some time they are broadcasted on television). The article also reflects the study of a set of factors that determine the current trends in the development of the video-on-demand (VOD) market.