Crisis communication in the regional industrial discourse
Автор: Nikitina E.A., Latypova V.V.
Журнал: Вестник Южно-Уральского государственного университета. Серия: Лингвистика @vestnik-susu-linguistics
Рубрика: Дискурсология и прикладная лингвистика
Статья в выпуске: 1 т.17, 2020 года.
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This research provides a case study of crisis communication based on two Omsk enterprises, “cheese scandal” and the explosion on the premises of the corporate group “Titan” are investigated. These cases have not been studied by public relations specialists yet, but they show how existing crisis management communication technologies work. In the research common principles of crisis communication are identified.
Промышленный pr, crisis communication, pr in industry, communication strategy
Короткий адрес: https://sciup.org/147234350
IDR: 147234350 | DOI: 10.14529/ling200104