Antireligious campaign of 1954: mobilization practice and daily life in the Molotov region

The present paper addresses the issues of the 1954 antireligious campaign in the Molotov region. The research of propagandistic measures against religious customs and festive culture of the Ural village proves antireligious propaganda to be a specific practice of people's mobilization. The campaign intensified mass antireligious attitudes, but, according to the author, religious repression and atheistic propaganda did not gain popular support. The «moderate» approach in the state-confessional relationships prevailed.