Art-culturological draft artistic design of the collection "At the showcase: visualization of subjects, expectations and contact"

The problem of modern cultural marketing lies in the fact that along with the numerous innovations and abundance of products, the offered services and products in the field of culture most often do not correspond to the expectations of the buyer, they do not take into account the specific features of his figurative perception, emotional state, gender differences and ethnic stereotypes of perception. Meanwhile, interdisciplinary studies of this topic can be advanced with the help of art-culturological developments, including the artistic design of scientific publications. Visual projections of the objective world of culture, its artistic images and conceptual interpretations require an effective art-cultural presentation and in actual creative and artistic accompaniment.