Articulation of environmental problematic in the local newspapers of Desnogorsk (results of the comparative content analysis)

At present the situation in the mono-profile urban settlements is quite acute. In addition to the socio-economic problems associated with the everyday live of the local community under the influence of the city-forming enterprises, the problem of the state of the urban environment is of great importance, which largely depends on the presence on its territory of environmentally unfriendly industrial engineering, energy, chemical, ferrous and non-ferrous metallurgy sites. Facing the growing number of environmental problems, the need to study the environmental concern of the communities of single-industry towns with an outlook to its further development for the normal functioning of the world community as a whole and individual entities in particular. The article presents the results of the content analysis of local newspapers in Desnogorsk, the town of which the Smolensk NPP is the main enterprise. The research focuses on environmental issues and their reflection on the pages of local press. The data of the analysis are given in comparison. For the study, materials from two newspapers were used for a four-year period. In the course of the work, such tasks were solved as determination of the amount of printed material devoted to the topic of ecology in the city; definition of the nature of the articles (analytical, informational, speeches of managers, orders, orders of resolution, complaints, statements, questions, proposals); identification of subjects whose opinions reflect articles on environmental issues; the establishment of the modality of the attitude to the problems of urban ecology, presented in the pages of the newspapers. According to the results of the analysis, it is possible to draw conclusions about the specifics of the environmental concern of the local community in Desnogorsk. Based on the results of the research, the main guidelines for optimizing the ecological consciousness of the inhabitants of the satellite town of Smolensk NPP are indicated.