Associative consciousness in color and geometric projections: sociological and psychological aspects of the diagnosis of relationships

The material examines the method of researching respondents' assessments of social phenomena, which provides for a departure from the direct verbal designation of a person's relationship to an object or process. The presence of an intermediate sign, with which the respondent associates his attitude to the phenomenon under study, helps to reveal the respondent's real subconscious position about the phenomena that in his mind is linked to the official socially approved position. The approach helps to improve the quality of the primary material collected during the survey, because it can significantly reduce the number of answers that respondents give not in accordance with the existing individual position, but by linking them to the expectations of the interviewer, considering the questions of the questionnaire as a test of loyalty.