An attractive university image as a communicative and pragmatic goal
Автор: Mityagina Vera Aleksandrovna
Журнал: Вестник Волгоградского государственного университета. Серия 2: Языкознание @jvolsu-linguistics
Рубрика: Межкультурная коммуникация и сопоставительное изучение языков
Статья в выпуске: 1 (17), 2013 года.
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The article focuses on analyzing social and communicative and linguistic characteristics of universities website texts presenting the information on linguists and translators training in Russian and German universities. The focal study of linguistic and pragmatic means of forming an attractive university image forms the basis for understanding and optimization of successful university positioning in global communicative space.
Communicative and pragmatic goal, intertextuality, informative text, hypertext, university attractive image, lingua-pragmatic forms, social and communicative process nomination
Короткий адрес: https://sciup.org/14969704
IDR: 14969704
