Audience, digital media environmental and animators: the conceptual modelling scheme for the analysis

In the article are overviewed actual problems of communication in a global world, given the phenomenon of mass multimedia communication, which is based on an interactive and multichannel nature of mass media.Are developed basic concepts of mass audience multiplying connection system, which allows instant playback and multiplying of current meanings in time and space in certain situations, taking into account categorical apparatus of the multiplier theory.Certain approaches to system analysis audiences and media of multiplying connections, are significant today both for the economy and for the sphere of mass media, media education, where the use of multiplying connections, interactivity and real-time mode are the norm. The systematization of the key particularities of the system had been held. Particular attention in the research is paid to informational media technologies (hypertextual, interactive, global dialog communication in real time), enhancing vertical and horizontal competition in the information value chain of multimedia resources users.Are emphasized seven modules of conceptual modeling analysis scheme of multiplying information in the context of globalization. To determine the key parts of analysis author uses of social communications theory scientific concepts, as well as innovative technological developments and models incorporating elements of broadcasting, Internet, social networking and mobile phone connections.As a long-term (current) direction of topic's development is allocated research of modes' borders of public (open) dialogue and anonymous impersonal communication, combined within the system of the multiplying relations modeling in the digital environment.