Aura and mechanically reproducible art: transformation of existence experience

This article is devoted to the study of the transformation of the experience of human existence, due to involvement in the modern technology environment. The aim of the work is to consider changes in the way of human existence in the sociocultural environment associated with the transition to machine reproducibility. The starting point of the analysis is the clarification of the problem of the time of human being in the present, revealed in connection with the ontological concept of «aura» and its historical «evolution». It is shown that a change in the practice of perceiving reality and the subject’s self-awareness leads to a qualitative transformation of the way of human existence. In conclusion, promising ways of exploring the dialectical connection of the aura and the temporality of human presence in the digital era are outlined.