Automating the creation of reports on the effectiveness of advertising campaigns

This paper analyzes the need to use an automated system for combining reports on advertising campaigns. Ready-made solutions in the form of web services are considered, and disadvantages of their use are given. The article describes the developed web application, its functionality and main advantages in comparison with competitive solutions. It describes the operating instructions for the created web application and the sequence of steps to achieve the result. The result of the web application is a generated HTML table that contains all the necessary information about the conducted advertising campaigns. On the basis of a web page, the user can work not only with a table, but also with a dynamically generated graph. The result is a fi that contains data about the number of campaign impressions, ad clicks, the average click price, and the number of clicks that reached the goal.