Author’s creativity in professional activities

The article analyzes such a phenomenon of human activity as creativity. Examining a brief historical background of the origin of creative activity, it is noted that it accompanies humanity from the moment of its appearance to the present day for the aestheticization of the external appearance and surrounding life. Many famous scientists, philosophers and psychologists define creativity, on the one hand, as a process of creative development of material and spiritual values, and on the other, as an extraordinary approach to solving standard work functions. In the course of a rapid analysis of various types of professions, it was revealed that creativity is associated with a variety of human activities, with which, as it often seems, it is not directly related: sports, cooking, medicine, etc. In this regard, as the main problematic of the article, a large What is important is the disclosure of the concepts of author’s creativity in professional activities. Author’s creativity implies an individual approach and difference from other authors in the search for storylines and the use of tools, materials, and techniques in various variations. The artistic works of the authors of the article, M. Krasnova and Yu. Zelenova, are presented as examples of author’s creativity in professional activities., as well as the best works of MABiU students (Moscow). The main goal of the work was to study and rank the concepts of author’s creativity among an audience of creative youth (students of creative profiles of college and university) using the method of sociological survey. This showed that through creativity, first of all, young authors search for ways of self-expression, and the state of internal balance and the presence of an internal desire for discovery are necessary conditions for productive creative activity among young people.