Banking product: social or socially oriented

Social orientation in the bank's activities is directly expressed through the final result of its activities - a banking product (service). At the same time, in the scientific literature and in practice, there is a terminological uncertainty in the designation of banking products that have a social connotation. Based on the interpretations of the meaning of the word "social", the article discusses certain aspects inherent in such products. The conclusion is made about the possibility of using the term social banking product in a broad sense and the narrower term socially oriented banking product.