Basic approaches to the production of a universal media text in online media
Автор: Shesterkina L.P., Lobodenko L.K.
Журнал: Вестник Южно-Уральского государственного университета. Серия: Лингвистика @vestnik-susu-linguistics
Рубрика: Дискурсология и интернет-коммуникация
Статья в выпуске: 2 т.10, 2013 года.
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The article deals with the scheme of basic approaches to the problem of producing a universal media text in online mass media taking into consideration journalistic, advertising and PR text development structure at present. The authors single out and study the following key features of the media text: hypertextuality, multimedia and interactivity.
Journalism, advertising, media text, internet media, multimedia, interactivity, hypertextuality
Короткий адрес: https://sciup.org/147153873
IDR: 147153873
