BI-systems as a data-driven enterprise management tool

Understanding the importance of Business Intelligence technologies for solving structurally and definitely important aspects of entrepreneurial activity determines the vector of development of an enterprise. The purpose of this study: to consider the essence of the concept of Business Intelligence (BI), to determine the place in business development of business intelligence tools and their role in data-driven enterprise management (data-based management), to analyze the global and Russian markets of systems of this class, including in the context of the need for import substitution. The object of research is Business Intelligence information systems. The subject of the research is methodological and practical aspects of the rational use of BI information systems in the activities of enterprises. As a result of the research, the authors defined the essence of the term Business Intelligence (BI), interpreted the term BI as a set of methods, technologies and tools for providing information, as well as BI as a result of making a business decision. The paper analyzes trends in the development of BI-technologies, among which such areas are highlighted as: the use of self-services BI, the need for competent data visualization, the use of ABI-system (advanced analytics tools), the use of Data Storytelling (allows you to inform a certain audience and influence its decisions, visualizing complex data and analytics). The paper also examines the trends in the development of the BI-systems market, both global and Russian. Among the world's leading BI systems should be highlighted: Microsoft Power BI, Salesforce (Tableau) and Qlik View, among Russian - Foresight. Analytical platform, Visiology, Yandex DataLens. If we summarize the overall development of the market, then BI-systems strive to simplify analytics, quickly provide reporting information and accessibility for each interested person. These factors have been confirmed in the history of formation and to this day strive for perfection. To date, BI-systems are one of the most important data-driven management tools for business entities.