Business analysis of opportunities stakeholders management in achieving positive synergy
Автор: Nuzhdin R.V., Polozova A.N.
Журнал: Вестник Воронежского государственного университета инженерных технологий @vestnik-vsuet
Рубрика: Экономика и управление
Статья в выпуске: 4 (70), 2016 года.
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One of the main purposes of processing organizations development is business-activity realization ensuring value-added increase in terms of constantly changing vector and the level of external environment factors influence. In such conditions stakeholder management should be oriented (directed) to the use of methodology realizing the advantages of divergent (variative) and process- and cost approaches providing creative character of development strategy. The most expedient thing here is the use of a wide range of business-analysis methodical tools as a subprocess of stakeholder management revealing the opportunities of the specific situation (development of unforeseen circumstances) to ensure the alternativeness of the same strategy purpose achievement and to manage the development of integration organization forms as flexible module organization systems (FMOS). In the framework of business-analysis procedures the parameters of interrelations with the key (main) stakeholders are considered as strategic ones in realizing stakeholder management processes. The structure of FMOS developed on the principle of technological business-cycle and formed under the influence of additive effect of positive synergy allows implementation of the new format of business relationship with strategic stakeholders. This format differs from the traditional one in the intra-specific exchange not associated with an increase in transaction costs. The quantity reduction of the specific transaction costs and the unification of several businesses potentials for strategic purpose achievement corresponding to their business interests leads to the positive synergetic effect that according to the process-cost approach in stakeholder management results in added value increase as well.
Business analysis, stakeholder management, integration capabilities, positive synergy, flexible modular system of organization, strategy, partnerships, business relationships
Короткий адрес: https://sciup.org/140229693
IDR: 140229693 | DOI: 10.20914/2310-1202-2016-4-437-445