Business models of media industry enterprises in the context of digital transformation

The article analyzes the impact of digital transformation on the media business. Theauthor believes that convergence, multimedia, and globalization actually increasethe oversupply of content, reduce some of the monopoly control over distributionsystems, and lead to fragmentation of audience needs. The study reveals theexisting problems of applying traditional business models of the media business inthe context of digital transformation, which not only affects the creation of uniquevalues of media products, but also the development of effective strategic solutions for the media business. The main and modern business models in the media industry that operate effectively in the context of digital transformation are identified. The main conditions for applying business models to ensure a sustainable competitive advantage in an uncertain and rapidly developing digital media environment are investigated.