Business models as a tool for implementing strategic analysis

This article, using the example of a specific company, shows the role of using digital technologies in modeling business processes. Digital technologies allow you to quickly and efficiently present statistical information in a convenient form, which allows you to effectively make management decisions. Today, the problem of computerization and automation of business processes is relevant for many companies. To present the company’s goals, build a strategic map, dashboard key indicators, describe the main business processes, modern modeling and analysis tools were used in the work. Based on the analysis, reasoned recommendations are presented to improve the quality of management decisions. Thus, we have shown the effectiveness of analyzing and modeling the company’s business processes using digital tools.