Brand as intellectual property that affects the mind
Автор: Eremenskaya L.I., Stepnova O.V.
Журнал: Вестник Российского нового университета. Серия: Человек и общество @vestnik-rosnou-human-and-society
Рубрика: Малый и средний бизнес в современных условиях
Статья в выпуске: 2, 2014 года.
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About the brand, they say he has fans and enemies, it constantly presents in the information space and by the fact of their existence affects the serious business processes in its market niche. This paper analyses the mechanism of formation of a company’s brand, which in itself is the intellectual property, but has its cost.
Короткий адрес: https://sciup.org/148160996
IDR: 148160996
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