Brand policy as basis of foreign policy

On the eve of the G8 summit in St. Petersburg in 2006, the Russian Federation attempted to quickly update its image as a reliable energy and investment partner. “What is really happening in Russia and the information field around our country are things that are very different,” commented President of the Russian Federation Igor Shuvalov, commenting on the situation. - I open a Western newspaper, three news on the front page about Russia - and all the negative