Territory brand as a territory marketing tool
Автор: Lipatova P.A., Fursov V.A.
Журнал: Теория и практика современной науки @modern-j
Рубрика: Основной раздел
Статья в выпуске: 12 (54), 2019 года.
Бесплатный доступ
The article is devoted to the study of the territory brand as a means of territory promotion. A brief theoretical description of branding and territory branding is given. The mentioned instrument is considered on the example of Caucasian Mineral Waters.
Territory marketing, brand, branding, goals and objectives of territory branding, regional branding
Короткий адрес: https://sciup.org/140274150
IDR: 140274150
Статья научная
