Branded Tourist Routes: The Typology, Characteristics, and World Practice

Branded tourist routes are increasingly becoming an attractive feature for travelers, playing a significant role in the dynamics of the tourism industry. These routes are complex conceptual elements: they not only guide travelers and create the tourist experience but also serve as a unique tourism product and the organizational foundation for exploring a region's attractions. Often, branded route become a distinct attraction associated and identified with specific areas or territories. However, the term "branded tourist route" is frequently used ambiguously, both in academic circles and in the tourism industry. Depending on the context, this concept can refer to a variety of things including the trajectory of tourist movement, a set of attractions or service offerings, methods of travel, historical pathways, or even specific linear spaces.